Another highlight at Hanover Fair 2007 is the TectoYou initiative: In Germany today, fewer and fewer young people are interested in a technical career. For several companies, this results in a lack of new recruits, and for young people the loss of a potential professional perspective. The new TectoYou initiative aims to actively counteract this trend with a range of targeted information and activities.
The aim is to steer the interest of young people back towards careers in technology sectors by highlighting relevant prospects for the future and opportunities – through interesting campaigns and direct dialog between the youth and the people behind the technology and the industry. Beckhoff participates in this initiative and has invited pupils from six different schools from the Gütersloh/Verl region to Hanover. Automation technology can be experienced ‘live’ with Beckhoff in Hall 9.
