Sales office in China makes worldwide presence complete
Beckhoff goes East
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Sales office in China makes worldwide presence complete Beckhoff goes East
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Beckhoff strengthens its claim as an international company by establishing its own agency in the center of China. From April 2001, Liqiang Liang and his team will deal with sales, service and training for all Beckhoff products from China‘s capital Beijing. Initially, Liqiang Liang and his staff will be based in a modern office in the center of Beijing. The building is situated approximately 400 m from Chang An Street - the main street that crosses the “heavenly square”. From there, all activities concerning sales, technical support and application programming of PC based automation will be coordinated. Other areas of activities will be intensive support of international Beckhoff customers operating in China, as well as investments in training measures for Chinese automation companies in the areas of PC control and TwinCAT automation software. Liqiang Liang expects a strong increase in market share for Beckhoff products on the Chinese automation and fieldbus market, which is showing superproportional growth. With Liqiang Liang (43), Beckhoff was able to recruit a distinguished expert in the international automation industry as head of the agency. After completing university, the industrial engineer born near Shanghai worked in several export companies in his home city since 1983. The products ranged from individual electronic measuring instruments to complete semiconductor production lines. Liang, who also represented the European office of the China National Electronic Imp. & Exp. Corp. in Munich, sees himself as a profound mediator between the European and Asian cultures.
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Mr. Liang, how would you rate the chances of the newly founded Beckhoff agency in China? Through Conuco, the previous Beckhoff agency in China, we have already been working with Beckhoff products for more than three years. The PC based control technology from Beckhoff is becoming increasingly well known on the Chinese market. We are already working with several companies in different cities and have already successfully completed several projects. Another reason for the good prospects is the comprehensive product range of Beckhoff fieldbus components. Fieldbus technology is now recognized in China, and therefore we can see good sales prospects as “The I/O company”. What are your short-term aims for next year? As an agency, I would see as our primary job the further expansion of the distribution network in China and the coordination of the business activities of the distributors.A further task is technical support and service, particularly for international customers exporting their machines and systems containing Beckhoff technology to China. In terms of training, we will be offering courses for PC control and the PLC/NC TwinCAT software.
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Beckhoff Industrie Elektronik
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