Beckhoff
Increase Their Exports to Hungary,
Slovenia and Southeast Asia
The acceptance being achieved in all parts of the world by Beckhoff products called for sales and support bases to be established in Hungary, Slovenia and Singapore. This means that Beckhoff automation technology is now immediately available in 27 countries. With this extended network, Beckhoff are independently making ”New Automation Technology“ a reality in these important markets. Two things guarantee the Beckhoff group continued success: One is the worldwide availability of service and support for the entire product range, and the other is their intimate knowledge of the automation engineering sector. AEG Hungária Kft, whose headquarters are in Budapest, have been engaged as marketing associates in Hungary. This company already has experience in automation technology, and has been able to gather knowledge of the market through handling programmable logic controllers from the Modicon range.
Ljubljana, with its 340,000 inhabitants, is the base for an automation team in Slovenia who supply production businesses in this young and fast-growing southeast European state. The heart of this activity is the hightech company Genera d.o.o., founded in 1998. This group has already made a name for itself as system suppliers for industrial and building automation. The third major thrust in Beckhoff’s export drive is represented by TDS Technology (S) Pte Ltd., founded in 1993 in Singapore. TDS Technology, who used to be marketing associates for Omron, supply not only processing industries on the island state, but also have independent system partners in the neighboring countries of Malaysia, Thailand and the Philippines. This cooperation allows Beckhoff to cover almost the whole of the Southeast Asian region.